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Each box is curated to meet its standard of “the crème de la cruelty-free.”
March 16, 2018
By: Marie Redding
Senior Editor
Beauty fans are becoming more interested in supporting the cruelty-free cause these days, and Petit Vour is one of the few companies to offer a beauty box that is filled with products that are all cruelty-free, non-toxic, and plant-based. Subscribers receive a diverse mix of makeup, hair care, body & skincare curated to match your beauty profile. “We only showcase the crème de la cruelty-free: the best non-toxic, cruelty-free and plant-based beauty products in the industry,” the brand states. Each monthly box costs $15 – $18 a month depending on your subscription terms and includes four products valued at $45-$60. Brands include Juice Beauty, French Girl Organics and Andalou Naturals. The January 2018 Petit Vour box is shown above on the right (photo by Hello Subscription, a beauty box review site.) The box included one sample-sized product (Aromatherapy Associates Face Oil), a one-time use mask (Andalou Naturals Brighten & Tighten), and two full-size products (We LOve Eyes Foaming Cleanser and KVoss Lip Plumper). The “Crème de la Cruelty-Free” Standard Petit Vour holds brands to the highest caliber to ensure their standards of ethics, performance, and aesthetic are met. The company calls this its trademarked term, “the crème de la cruelty-free.” The company hopes to encourage even greater transparency, more fair labor practices, and promote the use of cleaner ingredients and materials — throughout the beauty industry. More About Petit Vour Petit Vour was founded in 2013 by current co-CEO Madeline Alcott, who says she was frustrated with the lack of transparency in the beauty and fashion industries. She went on to build a lifestyle brand that catered to modern women “with a softness for animals, nature, and life’s little luxuries,” she states. The company operates in Austin, Texas.
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